NEW ORLEANS (NEXSTAR) — At this yr’s Tremendous Bowl, quite a few former NFL stars and even corridor of famers have been tackling an unlikely subject: the struggle in opposition to fentanyl. Gamers like Emmitt Smith, Rod Woodson, and Kyle Richardson used the Tremendous Bowl platform to boost consciousness in regards to the fentanyl disaster, partnering with varied organizations engaged within the battle.
Richardson, who performed 9 years within the NFL and is now a healthcare entrepreneur, teamed up with the Drug Enforcement Administration (DEA) and NFL Alumni Well being to advertise life-saving conversations.
“We have a duty to speak up,” Richardson emphasised. “People are dying. This crisis doesn’t discriminate—it affects every neighborhood, every community. We need to arm people with knowledge and encourage life-saving conversations.”
His message largely centered on the risks of fentanyl-laced tablets, that are the main reason behind loss of life amongst adults aged 18 to 45. By way of his work with NFL Alumni Well being, Richardson has joined forces with the DEA to unfold the message that “One Pill Can Kill, but One Conversation Can Save a Life.” This initiative goals to teach soccer followers and communities on the dangers related to fentanyl-laced tablets.
Richardson is urging coaches, dad and mom, and influencers to have interaction in discussions with younger individuals in regards to the risks of counterfeit tablets, which may be deadly even in small quantities.
Cheri Oz, a particular agent in cost with the DEA’s Phoenix workplace, highlighted the significance of parental vigilance, noting, “As a mom, I talk to my kids every day about this. I monitor their social media because that’s the most common way drug traffickers are targeting our kids.”
Richardson and the NFL Alumni Affiliation characterize simply one other distinctive layer within the fentanyl consciousness marketing campaign.
For extra data on fentanyl consciousness and prevention, go to DEA.gov/OnePill.
