Bizfeed: New retailers, restaurants planned for Strip, more – Image for illustrative purposes only (Image credits: Unsplash)
Las Vegas Strip — Shoppers and diners along the iconic boulevard will soon enjoy expanded choices at BLVD Las Vegas, a burgeoning shopping center replacing the former Hawaiian Marketplace. Developers announced five new tenants in April, blending international flavors and specialty retail into the mix.[1] The moves signal steady growth for the site at 3747 S. Las Vegas Blvd., while a separate blockbuster transaction underscores the city’s enduring business appeal: the $2 billion sale of Nothing Bundt Cakes, a brand born in Las Vegas nearly three decades ago.
BLVD Builds Momentum on the Strip
The BLVD project has transformed a prominent Strip location into a hub for shopping, dining, and entertainment. Construction wrapped up last year, paving the way for a diverse lineup of brands. Sara Ure, director of marketing and event sales at BLVD, highlighted the strategy behind the expansions. “This announcement signals continued momentum for BLVD Las Vegas as we continue to attract a diverse mix of globally recognized brands and beloved local favorites,” she said.[1]
These additions cater to tourists seeking quick bites amid the neon lights and locals looking for everyday variety. The center already features anchors like Puma, drawing crowds with its multi-level store. Now, spring openings promise to fill more spaces, boosting foot traffic and creating jobs in hospitality and retail sectors.
Spotlight on the Fresh Tenants
Visitors can expect a taste of Japan alongside practical shopping options. The five newcomers span cuisine and consumer goods, each bringing established reputations to the Strip.
- Tenshou: A bespoke Japanese dining spot featuring an outpost of Tokyo’s Bar Centifolia, one of the world’s top bars. It offers refined drinks and bites tailored for the BLVD vibe.
- Silverlake Ramen: Hailing from Los Angeles’ Silverlake neighborhood, this chain boasts over 30 locations and ranked No. 21 on Yelp’s 2025 list of top U.S. ramen shops. Diners praise its range of broths, from vegetable to spicy creamy pork.
- Miniso: This Chinese retailer stocks affordable cosmetics, housewares, toys, and electronics, often collaborating with icons like Sanrio and Harry Potter.
- Boot Barn: A go-to for western wear, carrying boots, apparel, and accessories from brands such as Ariat, Wrangler, and Justin.
- Sunglass Hut: Specializing in premium eyewear from Ray-Ban, Oakley, and Prada — ideal for sunny Strip strolls.
All are scheduled to debut this spring, though exact dates remain fluid.[1] This curated selection balances high-end imports with accessible favorites, appealing to a wide audience from convention-goers to families.
Anchor Projects Fuel Long-Term Excitement
BLVD’s ambitions extend beyond the immediate openings. A standout is the world’s largest In-N-Out Burger, slated for the second quarter of 2026 at over 10,500 square feet. This towering location across from the development will serve up Double-Doubles and Animal Fries to hungry crowds.[2]
Further out, Netflix House arrives in 2027, spanning 70,000 square feet over three levels with immersive experiences tied to the streamer’s hits. These heavyweights will anchor the center, drawing sustained visitors and supporting smaller tenants. Developers anticipate a ripple effect, enhancing the Strip’s daytime appeal when casinos quiet down.
Nothing Bundt Cakes Caps a Hometown Success Story
Amid the Strip’s retail push, another Las Vegas tale made national waves. Nothing Bundt Cakes, founded in 1997 by Dena Tripp and Debbie Schetz right in the city, sold to private equity giant KKR for more than $2 billion in March.[3] The deal marked a quick exit for previous owner Roark Capital, which bought the chain in 2021 when it had 390 stores.
Under Roark, locations nearly doubled to 643 by late 2024, with systemwide sales nearing $1 billion and average unit volumes around $1.4 million. Now headquartered in Dallas, the brand — known for its Bundt cakes and bite-sized Bundtlets — eyes further franchised growth. The transaction highlights how Vegas startups can scale globally, even after relocating operations.
Broader Impact on Vegas’ Business Landscape
These developments reflect a Strip strategy to diversify beyond gaming. BLVD targets daytime visitors, filling a gap left by evening-focused resorts. New jobs in food service and sales will benefit the local workforce, while increased options keep tourists spending longer.
For Nothing Bundt Cakes, KKR’s involvement promises accelerated expansion, potentially bringing more stores back to its birthplace. Stakeholders from property owners to franchisees stand to gain as the city cements its role in retail innovation.
As spring progresses, BLVD’s openings will test the Strip’s appetite for these blends of global and western flair. The bundt cake empire’s sale reminds entrepreneurs of the high rewards awaiting Vegas-born ventures that execute well. Local diners and shoppers, meanwhile, prepare for a richer array of choices amid the endless lights.
