A Renewed Commitment to Women in Business (Image Credits: Unsplash)
Southern Nevada – The National Association of Women Business Owners (NAWBO) recently revived its Southern Nevada chapter, reigniting a vital resource for women entrepreneurs in the Las Vegas area.[1] This move comes amid heightened focus on women’s economic empowerment during Women’s History Month. Local business leaders gathered for the chapter’s board installation, signaling fresh momentum for advocacy and networking in the region.
A Renewed Commitment to Women in Business
The relaunch marks a pivotal moment for NAWBO Southern Nevada, positioning it as a key hub for female-led ventures.[2] Previously active but now revitalized, the chapter addresses the unique challenges women business owners face in Southern Nevada’s dynamic economy. Entrepreneurs here often navigate tourism-driven markets, real estate booms, and policy shifts that demand strong support networks.
NAWBO, recognized as the nation’s leading organization for women entrepreneurs, emphasizes propulsion into economic, social, and political arenas.[3] The Southern Nevada chapter aligns with this by fostering connections that drive growth. Recent strategic planning retreats underscored the group’s vision for impact.[4]
New Leadership Takes the Helm
Jo Cato, a prominent local entrepreneur and CEO of The Periwinkle Group, stepped into the role of chapter president during a recent board installation ceremony.[1][5] The event, held around International Women’s Day, welcomed the 2026 board of directors and committee chairs. Cato’s installation drew community support, highlighting her commitment to elevating women in business.[6]
Cato brings extensive experience, including recognition as an SBA Woman-Owned Business of the Year honoree.[7] Under her leadership, the chapter aims to amplify visibility and advocacy. The new board focuses on forging partnerships and creating opportunities for members.
Core Mission and Member Benefits
NAWBO Southern Nevada’s mission centers on connecting women to essential resources, people, and organizations for personal, business, and political success.[2] Members gain access to a national network that champions policy influence and business expansion. The chapter stresses values like advocacy and collaboration.
Key benefits include:
- Networking with dynamic women entrepreneurs and chapter partners.
- A powerful voice in public policy through lobbying on critical issues.
- National directory access and conferences for broader connections.
- Support from corporate partners offering specialized services.
- Increased business opportunities via member experiences and energy.
These elements equip women to thrive amid Southern Nevada’s competitive landscape.
Looking Ahead: Events and Growth Opportunities
The relaunched chapter quickly launched its March calendar, aligning with seasonal momentum.[1] Upcoming gatherings promise networking and professional development. The group plans to host events that blend local relevance with national reach.
Integration with NAWBO’s broader ecosystem opens doors to webinars, virtual sessions, and chapter collaborations nationwide.[8] For Las Vegas businesswomen, this revival offers timely tools for scaling operations and influencing regional policies.
Key Takeaways
- NAWBO Southern Nevada relaunched with Jo Cato as president and a new 2026 board.
- Focus areas include networking, advocacy, and resource connections for women entrepreneurs.
- Members benefit from local support and national opportunities to advance their businesses.
This relaunch strengthens Southern Nevada’s ecosystem for women in business, promising sustained impact. What do you think about the chapter’s return? Tell us in the comments.
