Tired of Boys, She Builds Her Own (Image Credits: Cdn01.justjared.com)
Santa Clara, California — Pop star Sabrina Carpenter takes center stage in Pringles’ latest Super Bowl commercial, transforming a stack of chips into her ideal partner just days before the big game.[1][2]
Tired of Boys, She Builds Her Own
Sabrina Carpenter kicks off the 30-second spot with a candid phone call to a friend. “I’m so tired of boys. I need a man,” she declares, echoing frustrations familiar to many fans.[2]
The Pringles canister in her hand responds with a whisper: “Build him.” Drawing inspiration from the brand’s iconic mustachioed mascot, Mr. P, Carpenter stacks the saddle-shaped crisps to form Pringleleo, her perfectly salty suitor. This humorous twist ties directly into her recent hit “Manchild,” where she sings about preferring “incompetent” men.[1]
The ad resonates with Gen Z’s dating dilemmas, blending Carpenter’s signature wit with Pringles’ playful stackability. Released on February 3, it has already sparked buzz ahead of Super Bowl LX on February 8.[3]
A Romance Doomed by Crumbs and Crowds
Pringleleo and Carpenter embark on a montage of classic couple moments. They lock eyes on a kiss cam, share footsie under a restaurant table, and cruise in a convertible where his chip “hair” flies away in the wind.
Intimate scenes follow: a candlelit dinner where his hand breaks off while feeding her tiramisu, cuddling in bed amid inevitable crumbs, and lazy mornings together. Production on the tiramisu sequence proved challenging, with Carpenter patiently reshooting to perfect the moment.[3]
- Kiss cam smooches highlight instant chemistry.
- Convertible ride showcases windy mishaps.
- Bedroom cuddles reveal the perils of snack-based love.
- Red carpet outing ends in fan frenzy.
The fairy tale crumbles when fans swarm Carpenter after a show. Pringleleo shatters underfoot, reduced to edible pieces that the crowd devours. Undeterred, Carpenter pops a chip herself, embracing the tagline: “Once you pop, the pop don’t stop.”[1]
From Concept to Crisps: Collaborative Creation
BBDO New York crafted the ad, Pringles’ ninth consecutive Super Bowl appearance. The brand selected Carpenter early, offering a director from her past music videos and letting her choose from teaser concepts.[4]
Mars Snacking senior VP Sarah Reinecke praised the spot’s authenticity. “This year, we’re bringing Pringles to life, almost literally, as Sabrina builds her beloved Pringleleo,” she said. BBDO chief creative officer Michael Aimette noted Carpenter’s quick grasp of the humor, elevating the crisp-built love story.[4]
An extended 60-second cut amplifies the romance, including bedroom antics, available online for eager viewers. The 30-second version airs in the third quarter of the Seahawks-Patriots matchup at Levi’s Stadium.[2]
Pringles Pops Back into the Spotlight
This campaign revives the “Once You Pop, The Pop Don’t Stop” slogan, first reimagined last year. Pringles has dialed up cultural relevance annually, from mustache tributes to star-powered antics.[2]
Carpenter’s timing aligns perfectly with her momentum. The Grammy winner performed “Manchild” at the 2026 awards on February 1, following her album Man’s Best Friend and Billboard’s ranking as 2025’s No. 5 pop star.[1]
Key Takeaways
- Carpenter builds and dates Pringleleo, a stackable snack man.
- Ad blends her “Manchild” vibe with Pringles’ stacking fun.
- Fans’ swarm delivers a crunchy, inevitable end.
Pringles’ bold Super Bowl strategy once again delivers laughs and cravings, proving chip romance can captivate millions. Will Pringleleo become the breakout star of Super Bowl LX? Share your thoughts in the comments.
