Seth Rogen's 'The Studio' to open SXSW

NEW YORK (AP) — The SXSW Movie & TV Competition will kick off March 7 with the world premiere of Seth Rogen and Evan Goldberg’s “The Studio,” the Apple TV+ comedy collection starring Rogen as a fictional Hollywood studio head.

The Austin, Texas, competition introduced its slate Wednesday, unveiling the 96 options, together with 82 world premieres, chosen for its thirty second version. The SXSW movie competition, which is held alongside a sprawling music competition and tech convention, runs March 7-15.

“The Studio,” to debut on Apple TV+ on March 26, stars Rogen alongside Catherine O’Hara, Kathryn Hahn, Ike Barinholtz, and Chase Sui Wonders.

“This brilliantly conceived series is exquisitely cast and written, capturing the fanatical love, dedication, pressure, and, yes, the hubris that defines our industry,” Claudette Godfrey, vice president of the festival, said in a statement. “It’s hilariously spot-on, bringing to life the stories we’ve all heard or witnessed firsthand. We can’t wait to experience the joy and energy radiating from the Paramount when we share this gem with the world.”

SXSW has lengthy been a daily house to among the film genres that get much less consideration at different festivals, significantly comedies, horror movies and thrillers. Final yr, “Fall Guy” and “Civil War” launched to a lot fanfare at SXSW.

This yr’s slate contains the Ben Affleck-starring “The Accountant 2,” the motion thriller sequel due out in late April. Additionally premiering: Alex Scharfman’s “Death of a Unicorn,” a comedy a couple of father (Paul Rudd) and daughter (Jenna Ortega) who unintentionally run over a unicorn.

Different alternatives embrace Mimi Cave’s “Holland,” a Michigan-set thriller starring Nicole Kidman; Flying Lotus’ “Ash,” a sci-fi film set on a mysterious planet, starring Eiza González and Aaron Paul; and Christopher Landon’s “Drop,” a Blumhouse thriller a couple of lady terrorized by an nameless caller. Additionally on faucet is “Are We Good?” a documentary about comic and podcaster Marc Maron.